FEATURE | 設計年代

一生擁有一個家，即已足夠。 It’s enough to have a place settle down for...

Fri, 16 Nov 2012 15:11:16 +0800

一生擁有一個家，即已足夠。

It’s enough to have a place settle down for lifetime.

"Creative Photographers inc (CPi), represents Melanie Dunea, Nigel Parry, Poby, Tom Stoddart,..."

Tue, 21 Aug 2012 16:19:34 +0800

“Creative Photographers inc (CPi), represents Melanie Dunea, Nigel Parry, Poby, Tom Stoddart,...

"建築是組織空間的藝術，藉由營建來表達。"

Wed, 15 Aug 2012 08:51:47 +0800

“建築是組織空間的藝術，藉由營建來表達。” - 世界遺產勒阿夫赫(Le Havre)重建案的建築師奧古斯特。佩黑(Auguste Perret)

"成為偉大的藝術家，應該是所有建築師的抱負。一個隱密的抱負，但也是真正的抱負"

Wed, 15 Aug 2012 08:48:10 +0800

“成為偉大的藝術家，應該是所有建築師的抱負。一個隱密的抱負，但也是真正的抱負” - 尚。努維(Jean Nouvel)

Let’s hang out at the beach | Interior Design and Architecture

Sun, 05 Aug 2012 17:08:31 +0800

Let’s hang out at the beach | Interior Design and Architecture: Luv it!

seanoliver: I have to admit that I agree with the cacophony of...

Wed, 01 Aug 2012 09:56:49 +0800

seanoliver:

I have to admit that I agree with the cacophony of criticism about Apple’s latest round of TV ads. In fact, I almost had an allergic reaction to them when I first saw them air during the Olympics opening ceremony on Friday.

They looked and felt like ads that my former employer, Microsoft, used to release in attempt to position themselves as being relevant.

So many issues abound:

They don’t show the product. This is a product ad, not a brand ad or a perception ad. And Apple has always impressed me by the way that they have (almost) always made the product the star of their product ads. Consumers need to see what’s being advertised in order to understand the messaging in a tangible way.

They don’t explain the product. Apple doesn’t always show the product in its ads. A great example of this is the Mac vs. PC campaign that ran through the first half of the 2000s. But that campaign still made the product the star by focusing on each ad on a discrete feature or set of related features, and explaining how they work. That’s something that this campaign utterly fails at doing. In the ad above, the Genius asks the shopper, “It came loaded with all the great apps like iMovie, iPhoto, Garageband… Not ringing a bell?” The consumer at whom this ad is targeted doesn’t know what these apps are. As a result, he doesn’t know why he should care that he doesn’t have them. And if the ad doesn’t tell him that, he’s just going to hear marketing noise and tune out.

They make the target audience feel stupid. This is Apple’s first real effort going after a less tech-savvy group of computer buyers, and this ad makes it clear that they really don’t know how to talk to them at all. The people in this segment are not idiots, in fact, a lot of them are doctors, lawyers, teachers, and otherwise very smart people.They just don’t think about the latest technology all that much, and this ad basically calls them stupid for not buying a Mac. When consumers buy PCs, they are usually doing it after lots of research — after all, it’s a big purchase for most people — and this ad is essentially telling them they made the wrong decision despite all the thought they put into making what they thought was the right one.

They make the Geniuses look like unsupportive know-it-alls. In a similar vein, the Apple Genius in this ad comes off as a true embodiment of the elitist stereotype many have attributed to Apple’s core customer. When Apple first introduced the Geniuses, they worked because they weren’t that stereotype. No one wants to buy a computer from a cocky teenager who thinks their questions are stupid and that they’re wasting his time.

There’s no clear call to action. I’ve alluded to this a little already, but the most important thing missing from this ad is that there’s absolutely zero payoff. No moral. No happy ending. Nothing to tell the consumer what they should take away and do next. They don’t even explain that these “friendly” Geniuses can be found right by where you live at your local Apple Store. This is a product ad targeted at people who don’t know anything about the product, and Apple fails in the most fundamental way by not telling them anything about it or even where to buy it.

When I was with Microsoft, I saw vapid creative like this get created and published all the time. It wasn’t because people at Microsoft didn’t know what they were doing. There were and there continue to be a lot of extremely talented people at Microsoft.

Collateral like this happens when there is no creative vision coming down from senior leaders. When leaders delegate the vision downward, middle managers end up having to make the final call, but in almost all cases they don’t have the power to do so alone. So, they go about securing buy-off from multiple teams, and the result was leadership by committee. Not exactly the Apple way.

There’s been much said about whether Tim Cook can steer the great ship that is Apple into another decade of innovation. While he may still be getting his sea legs, this ad along with other marketing blunders over the past few months make it clear that this is no longer Steve Jobs’ Apple, for better or for worse.

designismymuse: Forever wishing I lived here Squash Studio By...

Wed, 02 May 2012 16:59:35 +0800

designismymuse:

Forever wishing I lived here

Squash Studio By Saunders Architecture

Nice

偉大的革新，來自對信念的堅持

Mon, 19 Dec 2011 12:14:24 +0800

偉大的革新，來自對信念的堅持

Friday night, open ur mind.

Fri, 16 Dec 2011 22:36:19 +0800

Friday night, open ur mind.

外面下雪的木屋，應該就是要長這樣子! myidealhome: winter interiors with raw...

Fri, 16 Dec 2011 08:36:12 +0800

外面下雪的木屋，應該就是要長這樣子!

myidealhome:

winter interiors with raw wood

美好的設計年代

Fri, 16 Dec 2011 08:31:22 +0800

美好的設計年代:...

說故事

Fri, 16 Dec 2011 08:08:35 +0800

故事是人類關係的貨幣。亞里斯多德主張，要說服別人必須運用三種類型的論證：道德的吸引力、情感的吸引力、以及邏輯的吸引力。單單只有事實是不足以說服別人的！想當年，我國小都拿說故事比賽冠軍我們應該來...

michelachiu: 冬天的星巴克，白開水馬克杯都會讓我想起在舊金山的一切 Absolutely wonderful...

Thu, 15 Dec 2011 09:02:13 +0800

michelachiu:

冬天的星巴克，白開水馬克杯都會讓我想起在舊金山的一切 Absolutely wonderful San Francisco

我也曾經在舊金山
看見美麗的風景
經驗美好的際遇
好酒好朋友
還有難以忘懷的人

My dream house!!! myidealhome: b&w love...

Tue, 13 Dec 2011 14:50:16 +0800

My dream house!!!

myidealhome:

b&w love (via houseofphilia)

Mi Che La: 一思案

Tue, 13 Dec 2011 14:34:45 +0800

Mi Che La: 一思案: 今天發現一個跟我喜好相同的tum迷，希望以後可以當好朋友...

HI

Mon, 12 Dec 2011 12:45:24 +0800

hi～當我第一個客人耶！

fiore-rosso: ,allen lambert galleria [toronto] - santiago...

Mon, 12 Dec 2011 07:24:21 +0800

fiore-rosso:

,allen lambert galleria [toronto] - santiago calatrava

發現Thumblr上面有好多具有共同生活興趣的朋友～～

"設計讓生活更美好。 You make my life full of Design."

Mon, 12 Dec 2011 01:19:19 +0800

“設計讓生活更美好。 You make my life full of Design.” - www.fundesign.tv

我的工作，是和影像導演與空間導演對話。在理性與感性之間，內心不斷告訴自己，無論如何，都要忠於自己。然後，彷彿自己也可以開始感覺到...

Mon, 12 Dec 2011 00:53:00 +0800

我的工作，是和影像導演與空間導演對話。

在理性與感性之間，內心不斷告訴自己，無論如何，都要忠於自己。然後，彷彿自己也可以開始感覺到，自己每天都在成長。

這一年間認識了許多設計師，走過無數間房子，聽過無數個故事，我想，應該是時候開始記錄這些點滴; 因為這一切，都太值得去記錄，也很值得讓所有關心的朋友一起分享。希望我可以不要爆肝仍然可以走過這一切～哈！

米凱拉叨擾呀….

Sean開拍人物誌，邁向[好8]年代的開始

Mon, 12 Dec 2011 00:43:00 +0800

Sean開拍人物誌，邁向[好8]年代的開始

FEATURE | 設計年代

一生擁有一個家，即已足夠。 It’s enough to have a place settle down for...

"Creative Photographers inc (CPi), represents Melanie Dunea, Nigel Parry, Poby, Tom Stoddart,..."

"建築是組織空間的藝術，藉由營建來表達。"

"成為偉大的藝術家，應該是所有建築師的抱負。一個隱密的抱負，但也是真正的抱負"

Let’s hang out at the beach | Interior Design and Architecture

seanoliver: I have to admit that I agree with the cacophony of...

designismymuse: Forever wishing I lived here Squash Studio By...

偉大的革新，來自對信念的堅持

Friday night, open ur mind.

外面下雪的木屋，應該就是要長這樣子! myidealhome: winter interiors with raw...

美好的設計年代

說故事

michelachiu: 冬天的星巴克，白開水馬克杯 都會讓我想起在舊金山的一切 Absolutely wonderful...

My dream house!!! myidealhome: b&w love...

Mi Che La: 一思案

HI

fiore-rosso: ,allen lambert galleria [toronto] - santiago...

"設計讓生活更美好。 You make my life full of Design."

我的工作，是和影像導演與空間導演對話。 在理性與感性之間，內心不斷告訴自己，無論如何，都要忠於自己。然後，彷彿自己也可以開始感覺到...

Sean開拍人物誌，邁向[好8]年代的開始

michelachiu: 冬天的星巴克，白開水馬克杯都會讓我想起在舊金山的一切 Absolutely wonderful...

我的工作，是和影像導演與空間導演對話。在理性與感性之間，內心不斷告訴自己，無論如何，都要忠於自己。然後，彷彿自己也可以開始感覺到...